mAXimum vibable product
About lil old me:
Brand strategist in my current life. Cultural sociologist in my former.
I find what works and break what doesn’t. I know a medium amount about a lot of things and a whole lot about a handful of things. I’ve been accused of being an expert on culture and where it’s going, on the internet, on the big picture, and on helping brands make things that people will like (and will make money).
I’m good at helping brands matter more.
The Details:
Strategy Director at VMLY&R in Kansas City.
Some brands I’ve worked on: Coca-Cola, Wendy’s, Charles Schwab, NBA, Dick’s Sporting Goods, Facebook Reality Labs, The North Face, Silicon Valley Bank, Del Monte Foods, Sling TV, Driscoll’s Berries, Claussen Pickles, Kraft cheese brands, Titleist, WD-40, San Diego Gas & Electric, Astroglide
Awards I’ve helped win: Some Effies, some Lions, some D&AD pencils, some One Show pencils, some ADC cubes, some New York Festivals awards, a Webby, AdAge Content Marketing of the Year, and some other stuff
Cool thing I help with: Disco Riot