In San Diego, it’s shockingly easy to own an electric vehicle. San Diego Gas & Electric needed people to know that.

San Diego Gas & Electric had spent years quietly building its impressive electric vehicle infrastructure. But San Diegans still thought electric vehicle ownership was unrealistic: cars are supposed to bend to our will; people don’t want to treat their car like another child they have to plan around. We launched a campaign to get the word out about the ease of EV ownership in terms any San Diegan could understand.